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Research papers

The variability of audience measurement data and how to live with it

The paper reviews the concept of sampling error applied to various methods of sampling and television panels in particular.Approaches are described for calculating sampling errors in relation to: Programme/Commercial Break Ratings Commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Tony Twyman, Steve Wilcox
June 15, 1996
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Citation

Twyman and Wilcox (1996a, June 15). The variability of audience measurement data and how to live with it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-variability-of-audience-measurement-data-and-how-to-live-with-it


Research papers

Utilising continuous panels for qualitative research (Spanish)

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994
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Citation

Garcia and Castro (1994a, September 01). Utilising continuous panels for qualitative research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilising-continuous-panels-for-qualitative-research-spanish-


Research papers

Utilising continuous panels for qualitative research

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994
×

Citation

Garcia and Castro (1994a, September 01). Utilising continuous panels for qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilising-continuous-panels-for-qualitative-research


Research papers

ANALYST

This paper describes ANALYST, a knowledge-based system for analyzing panel data. ANALYST supports product managers and market researchers in analyzing market data, helping them in the primary problems of marketing decision making: detecting...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Alf Zimmer, Josef F. Krems, Stefan Krischker, Armin Hartinger, Heinz Wontorra
June 15, 1993
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Citation

Zimmer, Krems, Krischker, Hartinger and Wontorra (1993a, June 15). ANALYST. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analyst


Research papers

Qualitative market segmentation with panels

In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Joachim G. Baum, W. Twargawa
Company: GfK
June 15, 1982
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Citation

Baum and Twargawa (1982a, June 15). Qualitative market segmentation with panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-market-segmentation-with-panels